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Breaking the Mold with Meaningful Design

#sxsw #designtech

Anyone can design a gadget that looks pretty, but when it comes down to building a successful product, it’s about so much more than just looks. Companies like Jawbone and Nest are disrupting categories by putting purpose behind their unrivaled, extraordinary designs. Every detail is calculated – every facet of the design is deliberately made in an effort to make the product even better (more efficient, accurate, reliable, durable, etc.) Hosain Rahman from Jawbone and Tony Fadell from Nest will discuss how good design is both beautiful and meaningful—with the ultimate goal of creating technology that naturally fits into your life, rather than changing your life to fit the technology. They’ll discuss design best practices including the importance of combining hardware with software; the role of simplicity in design; and how to “break the mold” by challenging the traditional rules of design.


Hosain Rahman Founder & CEO Jawbone

Hosain Rahman is the CEO and founder of Jawbone, a groundbreaking developer of popular products and services for the mobile lifestyle. Hosain is passionate about bringing innovative, intuitive, and elegantly designed products to market that let consumers’ get the most out of their mobile experience. Jawbone is one of the largest venture capital-backed consumer electronics companies in the world.

Jawbone is a 2010 IDSA Design of the Decade winner. The company recently introduced the Jawbone UP, a wristband and app that tracks how you sleep, move and eat. Jawbone is also the maker of the Jawbone BIG JAMBOX and JAMBOX, the first intelligent wireless speaker and speakerphone, is now the best-selling speaker in the US. Jawbone also invented NoiseAssassin® technology, the only military-grade noise-eliminating technology that’s built into its Bluetooth headsets like the Jawbone ERA and Jawbone ICON.

Hosain was named as one of Fortune’s 40 Under 40 in 2012 and has spoken at several leading industry events, including D!, D! Mobile, Fast Company Innovation Uncensored and has guest lectured at Columbia Business School.

Scott Dadich Editor in Chief Wired

Tony Fadell Founder & CEO Nest

Tony Fadell is the founder and CEO of Nest, the company that developed the Nest Learning Thermostat. The Nest Learning Thermostat learns about you and your home to automatically turn itself down when you're away, guide you to energy-efficient temperatures when you are home, and free you from programming hassles by creating a personalized temperature schedule.

Prior to Nest, Tony served as SVP of Apple’s iPod division, reporting to Steve Jobs. He was responsible for creating the first 18 generations of the iPod digital music player and the first three generations of the iPhone. Before Apple, Tony built the Mobile Computing Group at Philips Electronics. Tony has authored more than 100 patents. He graduated from the University of Michigan with a bachelor’s in Computer Engineering.