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Energy Efficient, Smartphone Powered Data Centers

#sxsw #ServerTech


The rise of content- and social-driven businesses such as Facebook, Google, Baidu and others is causing a shift in data center design. Using more open source and user-developed software, these data centers don’t just support the business – they ARE the business. These new models have prompted a move to explore and adopt innovative technologies that deliver significant cost advantages.
The new and different computing loads required by the always-on, always-connected lifestyle these companies enable require a better balance of performance, storage and networking loads on the back end to ensure a killer user experience. The demand on a server searching for your sister’s Facebook photos is much different, computationally, than an intensive task like calculating a weather forecast.

This session will explore how technologies originally developed for the mobile space are migrating into the data center and how highly optimized chip platforms are emerging to support these lighter loads.



Ian Ferguson Dir of Server Systems & Ecosystem ARM

Ian Ferguson, Director of Server Systems and Ecosystem, ARM, has spent years fighting from the corner of the underdog. Most of those scars are healing nicely. Ian is particularly passionate about taking ARM technology into new types of applications that do not exist or are at the very formative stages. Consequently, he is driving ARM’s server program with a view to reinvent the way the server function is implemented in networks as opposed to simply replacing incumbent platforms.