Mobile Saturday: Loyalty in the Pocket
Loyalty in the pocket - Why winning the hearts and minds of your customers matters more than ever in a connected consumer world:
The Social, Local, Mobile revolution has changed the expectations of your customers. Earning their business isn’t as easy as it used to be. You have amazing opportunities to reach them any time and any place, but they will be more fickle about how you talk to them. Treat them wrong and they will tune you out. Treat them right and they will become your biggest cheerleaders. We’ll dive in and discuss how delivering amazing experiences will help keep your brand always near and dear.
Sponsored by Urban Airship.
Brent Hieggelke is the CMO of Urban Airship, which helps the world's top brands grow mobile engagement through push notifications, and in-app purchases and subscriptions. Previously, he spent a decade helping brands optimize digital marketing initiatives in executive marketing posts at WebTrends, TouchClarity and Omniture. Most recently, Brent started and ran Second Porch, the first Facebook-integrated social vacation rental site sold to HomeAway, Inc. in May 2011. Early in his career, Brent co-founded New City, a media company in Chicago. Brent has been awarded multiple marketing awards, and is a frequent speaker at both marketing and digital conferences.
Dana Kruse leads Starbucks’ mobile products and platforms team, and manages the Starbucks portfolio of mobile applications. She is responsible for leading mobile innovation for Starbucks customers by delivering on customer desires through the lens of user centered design principals. The Starbucks’ mobile payment platform, is currently the largest retail mobile payment network in the U.S. and first in the UK and Canada. Dana began her career working for several Seattle interactive agencies, in design management of interactive projects for brands such as HTC, Microsoft, and Amazon. Dana also served on the Executive Board of AIGA Seattle 2006 - 2009 in the roles of Education Director and Vice President.
Michael Griffith's philosophy is simple, "All I want to do is work with cool people and build cool stuff." Brands live in the minds of the beholder and are shaped through interaction. Michael builds brand experiences in the mobile space.
Michael has been designing new media for 20 years but still suffers night terrors spawned from the 16 color VGA palette (1988). His understanding of information architecture, usability, accessibility, and compliance sets him apart from traditional creative directors. When not actively destroying traditional television and print mediums, Michael teaches others how to do it. He has taught both design and development of new media and continues to speak at professional organizations and conferences.
Tina leads mobile for World Wrestling Entertainment. She brings with her six years of experience in mobile - developing mobile products and crafting business strategies across multiple brands and platforms, including mobile web sites, SMS programs, mobile integrations with television broadcasts and global live events, along with award-winning mobile application development. Prior to WWE, Tina has been privileged to work with such well-known brands and institutions as A+E Networks, The Museum of Modern Art and The Metropolitan Museum of Art.