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How Will Art, Copy & Code Re-imagine Advertising?

#sxsw #brandstory

In the 1960's, advertising went through a creative revolution that changed how brand stories were told.

Today, it's happening again. We're in the midst of a second creative revolution, this time driven by art, copy and code. A brand’s story is no longer just an ad, or a book, or a film; it can be just about anything, and live anywhere. From product design, to packaging, to advertising and beyond, everything tells a story about a brand. And these stories are living, evolving, fluid entities that we can interact with at all touchpoints - across mediums and devices, ads and apps, in both physical and digital worlds.

What do these new kinds of stories look like? We partnered with a few iconic brands and visionary creatives to find out. In this session, we’ll present experiments in ads, apps, social and mobile and that are reimagining advertising’s future.

Sponsored by Google.


Aman Govil Prod Mktg Mgr Google

Aman is a marketing manager who leads the advertising arts team at Google, responsible for creative and technology experiments in partnership with brands and agencies. His projects span creative work across display, mobile, social and video platforms. The team's goal is to demonstrate how technology can be used to build brands in a connected world. Last year, the team launched Project Re:Brief, and in 2013 they're launching a whole new series of partnerships and experiments to re-imagine advertising.

Aman received his BS in Computer Science from Madras University (India), and MS in Management Science from Stanford University.

Ben Malbon Managing Dir Creative Lab Google

Ben is part of the Creative Lab at Google, a team of misfits (designers, writers, creative technologists, web developers, film editors, producers, creative directors) whose mission is to remind the world what it is they love about Google by making cool stuff that matters. 

Kevin Mayer GM

Winston Binch CDO Deutsch Advertising

Winston Binch is Partner/Chief Digital Officer at Deutsch LA, where he’s responsible for agency-wide digital strategy and vision, operations, and business and invention development. He works on brands such as Volkswagen, Target, Sony PlayStation, Diamond Foods, Taco Bell, Dr. Pepper/Snapple, and Real California Cheese.

Prior to Deutsch, he worked at CP+B as Partner/Managing Director, where he led digital strategy, operations, and agency business development. He was the principal architect of CP+B’s digital capabilities build-out, growing the team from just a few people to 400 worldwide.

His efforts helped the agency win Interactive Agency of the Year at Cannes three times as well as drive significant business change for agency clients. Some of the more successful campaigns/platforms he worked on include Burger King’s Whopper Sacrifice, and Pizza Tracker, American Express OPEN Forum, Best Buy’s Twelpforce, and Vail Resorts’ EpicMix.

Before joining CP+B, he worked at R/GA, on the Nike account, and Sony Music Online in New York City, and played guitar in a math rock band, Stereobate.

Over the last fourteen years, his work has been recognized by international award shows and publications such as Andys, One Show, Clios, London International Awards, The New York Times, The Wall Street Journal, Business Week, AdAge, Adweek, Creativity, Travel + Leisure, Ski Magazine, and Communication Arts. In 2011, he was also named one of iMedia's top 25 Internet marketing leaders and innovators and is a contributing writer for the Harvard Business Review.

Winston is a member of the Google Creative Council and also a founder of Boulder Digital Works at the University of Colorado, a digital education initiative in Boulder, CO, focused on developing today and tomorrow’s integrated digital leaders and entrepreneurs.

He enjoys spending time with his wife and two children, making and listening to music, sailing, and rapid mountain descents on alpine skis and bikes.