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Games: Anyone. Anywhere. Anytime.

#sxsw #IABGames


Raise your hand if you agree with any of these statements:
- Gamers are primarily by young or teen boys.
- Games are usually played alone in the home on game consoles.

You may be surprised at how many people would have their hand raised…especially brand marketers and agencies who make decisions about promoting /advertising on games as part of their digital marketing mix. The Interactive Advertising Bureau (IAB) Games Committee is here to dispel the myths about gamers based on current research that shows how games truly are played by anyone, anywhere, anytime.

We'll introduce you to different gamer segments. You’ll learn about the type of games they are most likely to play, when and where they play them, what devices they play them on, how they interact with each medium and how mobile and tablets are significantly impacting today's game playing. We’ll end with some thoughts on the future of gaming.

Join us and meet today's game players.



Bill Hopkins VP/GM-Nielsen Games The Nielsen Company

Bill Hopkins is Vice President and General Manager of Nielsen Games. Nielsen’s gaming practice is geared towards bringing consumer driven solutions to Nielsen’s clients, which include manufacturers, publishers, agencies, and advertisers.

Bill’s focus is on helping our clients define and size opportunities, innovate and launch successfully, and optimize performance and value for their brands. Given the growing economic impact of games and their platforms as media and entertainment hubs, it is an exciting intersection of both what consumers buy and watch, and spans from PC to living room to mobile devices. Bill also oversees the yearly Nielsen Gaming Study titled “Nielsen 360 Gaming Report” which is highly anticipated in the industry. Key findings from the 2013 report will be presented for the first time at SXSW 2013.

Nielsen is a member of the IAB and Bill represents Nielsen on the IAB Games Committee.

David Berkowitz VP, Emerging Media 360i

David Berkowitz is Chief Marketing Officer at agency MRY, where he leads communications and brand strategy while promoting the agency’s work with clients such as Coca-Cola, Visa, and Adobe. A fifteen year digital media veteran, he was previously VP of Emerging Media at agency 360i, where he co-founded its social media practice in 2006 and then ran its Startup Outlook initiative. David has written more than 500 bylines for outlets such as Advertising Age, MediaPost, and Mashable, and he has authored his own MarketersStudio blog since 2005. He has spoken at more than 200 events globally.

Susan Borst Dir Industry Initiatives for Social Media, Content Mktg, Games & B2B IAB

Susan Borst is hoping the snow storm does not mess up all East Coast travel to SXSW on Thursday.

She is a Director of Industry Initiatives, heading up the Social Media, Games and B2B member committees to identify key challenges and opportunities for growth, and setting standards and best practices.

With 20+ years at top NYC creative agencies (Gotham, Kaplan Thaler Group, Grey Worldwide and Hill Holiday), Susan brings a wealth of Account Management, Strategic Business Planning and Research experience with leading companies including P&G, Pfizer and Verizon Wireless. Susan has also independently consulted on a number of social media projects with media agencies, marketers, conversational platforms and a non-profit with an eye toward content, advertising, engagement and analytics.

Susan is half Icelandic, but likes Swedish Fish.