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Data, A Love Story: How I Gamed Online Dating

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I was tired of terrible first dates. When I decided to try online dating, I wasn’t going to let my profile mugshot and a few lines about me decide my fate. Instead, I did what any enterprising young woman in my position would do: I gamed the system! For weeks, I studied the women using online dating sites and collected data on those who seemed most popular.

I eventually compiled everything into a deep data analysis. Then, I logged back into the service – this time as a woman – and created a super profile using what I learned. Within a week I had the most popular profile on the site. Two months later I was dating the person who would later become my husband.

My story is detailed in my new book "Data, A Love Story" (Penguin, Jan. 31, 2013). This session will feature exclusive material that isn’t published. You'll learn all about how online dating works...and what my findings mean for anyone trying to land a committed relationship with their users.



Amy Webb CEO Webbmedia Group LLC