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The Athena Doctrine: Rise of Feminine Values

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The Athena Doctrine: How Women (and Men Who Think Like Them) Will Rule the Future.
Japanese startups talk of combining “chikara” (power) and “ai,” (love), to succeed in a time when co-operation is as important as ambition. Icelanders crowd sourcing a new Constitution say they must make “prudence and responsibility” the law of their frozen land. In both places, and the world over, leaders are deploying feminine strengths and values to recover from economic and social crises and create a more hopeful future. Two years, 64,000 people surveyed in 25 nations and interviews from another 15 countries tell stories of how the most innovative men and women are creating a world we'd all want to inhabit.



John Gerzema Exec Chairman BAV Consulting

John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands. A best-selling author, speaker and consultant, his books have appeared on “best of” lists at Bloomberg Business Week, FAST COMPANY and THE WEEK Magazine. His management articles were chosen among Strategy & Business “Best of the decade”. A sought-after analyst on leadership marketing and consumer insights, his ‘Trend Watcher’ column for Inc. Magazine is widely read. John has appeared on CNBC, Fox News, Bloomberg and his insights have been praised by The New York Times, Wall Street Journal, Washington Post, NPR, Forbes, FT, HBR, USA Today and CBS Sunday Morning News. John’s TED talks have been viewed by hundreds of thousands people. His new book, The Athena Doctrine: How Women (And The Men Who Think Like Them) Will Rule the Future—explores the rise of feminine traits and values and their impact on leadership, policy and innovation. @johngerzema