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Democratization of Content, Check. So What’s Next?

When Intellectual Property (IP) and Copyright laws were created, content was static – the idea of a world filled with shares, posts, pins and tweets was inconceivable. Today, anyone can be a content creator, making the way we once felt about IP and Copyright laws seem almost archaic.

How has the democratization of content forced publishing platforms and content companies to evolve with respect to IP and Copyright? And if content is king, are publishing platforms responsible for protecting copyright and what are the rights of the consumer vs. the rights of the creator? Join iStockphoto and a host of industry thought-leaders as we explore the new landscape of content democracy and the new reality of intellectual property.


MODERATOR Bill Rosenblatt Giantsteps Media Technology Strategies

Josh Wattles Advisor in Chief DeviantArt

Jeff Roberts Gigaom/Paid Content

Offir Gutelzon Founder & CEO Keepy

Offir Gutelzon, parent and serial entrepreneur, is the CEO and co-founder of, a new venture that combines his successful business and technology background, along with his love for children’s creativity, to answer every parent’s question "What the heck do I do with all of my kids art and school work?"

Offir was previously the founder and CEO of PicScout, the world’s largest index of fingerprinted images. PicScout enables clients to protect and promote image usage across digital platforms and devices by using the company’s proprietary recognition technology. As the global leader in image management, , PicScout laid the foundation for the image copyright protection marketplace through its widely used ImageTracker™ product and is now leading the way for making Frictionless Licensing solutions possible and affordable. PicScout was acquired by Getty Images in 2011, where he then was head of Business Development until starting Keepy in 2012.

Prior to PicScout, Offir worked with several start-up companies and was involved in the vision and creation of various software and hardware solutions.

A native of Isreal, Offir served in a key technology unit of the Israel Defense Force and is a graduate of the Zell Entrepreneurship Program of IDC Herzliya. He currently lives in Manhattan with his wife and two children.

Christian Castle Managing Partner Christian L Castle Attorneys

Chris Castle is Managing Partner of Christian L. Castle, Attorneys based in Austin, Texas. Founded in 2004, the four lawyer firm represents a variety of clients in music, motion pictures and television, as well as technology companies and video game publishers. Chris also consults leading organizations on public policy matters relating to copyright, artist rights and the Internet, and is admitted in California and Texas.

Before founding the firm, Chris was Senior Vice President, Business & Legal Affairs and General Counsel at SNOCAP, Inc., Senior Vice President, Business Affairs at Sony Music Entertainment, Inc. and Vice President, Business & Legal Affairs at A&M Records, Inc. He was of counsel to Wilson Sonsini Goodrich & Rosati in Palo Alto and to Mitchell Silberberg & Knupp in Los Angeles.

A frequent lecturer and participant at professional events, Chris has spoken at the UK Parliament, Congressional seminars at the U.S. House of Representatives, the National Association of Attorneys General, the Canadian-American Business Council, the Organization for Economic Cooperation and Development and bar association conferences.

Chris edits the Music Tech Policy blog and is a contributor to the Huffington Post and The Trichordist.