This competition will be unlike any other. Eight music technology companies battle for taste-making, trend-setting attention, leading to a fireworks display of innovation. Connections will be made and careers launched. Later that day, the top three companies will be invited back, and the winners of SXSW Music Accelerator will be announced that evening.

Emcees: Brad King, Evan Lowenstein
Judges: Erin McKeown, Panos Panay, Larry Marcus
Finalist: TBA