Anne Balsamo will appear at the SX Bookstore to sign copies of “Designing Culture: The Technological Imagination at Work”.

Anne Balsamo's work focuses on the relationship between the culture and technology. This focus informs her practice as a scholar, researcher, new media designer and entrepreneur. She is currently a Professor of Interactive Media in the School of Cinematic Arts, and of Communication in the Annenberg School for Communication & Journalism. From 2004-2007, she served as the Director of the Institute for Multimedia Literacy.
In 2002, she co-founded Onomy Labs, Inc. a Silicon Valley technology design and fabrication company that builds cultural technologies. Previously she was a member of RED (Research on Experimental Documents), a collaborative research group at Xerox PARC who created experimental reading devices and new media genres. She served as project manager and new media designer for the development of RED's interactive museum exhibit, XFR: Experiments in the Future of Reading.