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Nichole Kelly - Book Signing

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Nichole Kelly will appear at the South by Bookstore to sign copies of “How to Measure Social Media: A Step-By-Step Guide to Developing and Assessing Social Media ROI” following his Book Reading session.

Nichole Kelly is a bottom-line driven executive and President of SME Digital, a division of Social Media Explorer. Nichole is well known for her Full Frontal ROI methodology; a systematic, measurement oriented and practical approach to connecting an organizations social media marketing activity to core business objectives: sales volume, revenue and costs. With her clients, Nichole leverages 14 years of corporate marketing experience and digital prowess to garner executive buy-in through profitable digital strategies. She is an engaging and dynamic speaker who combines her no-fluff approach with actionable insights for marketers. She developed and taught her social media measurement certification program at Johns Hopkins University to both students and faculty. Nichole is a highly respected blogger and has contributed content for leading organizations such as Forrester Research, HootSuite, Marketing Profs, Radian 6 and regularly blogs for Social Media Explorer and Social Media Examiner.