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Crowdsourcing Case Study - Phil X & Evil Robot

#sxsw #EvilRobot

Guitarist Phil X started demoing vintage guitars for Fretted Americana in 2008 using a little 1950's Magnatone Tonemaster accordion amplifier. Pretty soon the viewers of those demo videos started making more comments about the sound of the amp than about the guitar he was playing. One thing led to another and the Evil Robot amplifier was born. Hear about the role that crowd demand played in the creation of this product.





Dustin Jack is a Los Angeles based photographer/artist with a wide range of specialties. With over 20 years experience, Dustin has developed a unique style and vision. Some areas of notable excellence include concert, sports, portraiture, fine art and studio photography. Dustin is also an accomplished graphic artist with expertise in branding, advertising, design and layout. He is a member of the National Association of Photoshop Professionals. Dustin’s background began with vintage movie poster photography; he quickly became an expert in photographing antiquities at Butterfield and Butterfield where he spent the better part of the 90’s. Dustin has worked on everything from Rare Furniture, Rembrandt and Picasso paintings to the Batmobile, I Dream of Jeanie Bottles and Elvis Presley’s personal items. Dustin is responsible for all guitar studio and reference photography for Fretted Americana Inc. accumulating an astounding 20,000 images of the most sought after vintage guitars in the world. Dustin designs and is responsible for all advertising and imaging for the company including logos, magazine ads, web site images, business cards, banners, posters and T-shirt designs. As a director and editor, Dustin has produced over 300 episodes of the Fretted Americana Inc. PHIL X Show, which at this time, has over 28 million views on You Tube. Dustin’s body of work continues to grow as he works for Fretted Americana, David Brass Rare Books, Tone Americana and personal fine art works and concerts. Some of the bands Dustin has photographed include, Tommy Lee, Motley Crue, DAUGHTRY, The Guana Batz, Black Label Society, Phil X and The DRILLS, George Thorogood and the Destroyers, Alter Bridge, Slash, Tiger Army, Nick 13, No Doubt, The Beastie Boys and tons of local bands in the L.A. scene. Dustin’s work has been published in Rolling Stone, BASS Player, Modern Drummer, Guitarist, Vintage Guitar and other music related magazines.