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The Many Facets of Online Learning for Music Makers & Producers

#sxsw #onlinelearning

The internet has had a profound effect on all aspects of the music industry and education is no different. Explore different business models in online learning and evaluate the key components to creating a high value online learning experience. From social learning to instructor led classes and one on one video mentoring the field is diverse and green with opportunity. Find out first hand from this group of experts about their compelling models and what makes them tick.


MODERATOR Gregory Gordon CEO Pyramind

Greg is a digital media entrepreneur, music producer and engineer, educator, and the founder and CEO of Pyramind Studios & Training., an internationally recognized production and training company based in the heart of San Francisco's creative/tech community.

Greg and his award winning team at Pyramind Studios have produced music and sound for a significant collection of “A-list” clients including: Microsoft Game Studios, SEGA, 343 Industries, Ubisoft, LucasArts, 2K Games, and Sony Computer Entertainment America to name a few. Greg’s credits range from mixing triple-A videogame scores like Halo Anniversary - Combat Evolved to working with internationally known artists like Rob Garza (Thievery Corporation), Jef Stott (Six Degrees), Jerry Garcia (The Grateful Dead), Merl Saunders (Sumatone Records), Rocker T and Joan Baez (The Way Life Should Be, Epiphyte Records) and numerous others.

In 2003, Greg expanded Pyramind Studios to create a music-production school, Pyramind Training, and has expanded the ground campus experience into the online eLearning space.

Greg is a 20-year voting member of The Recording Academy (The Grammys) and a former Trustee and Governor for the San Francisco Chapter. More info at

Mike King CMO Berklee Online Berklee College of Music

Matthew Sandler Co-Founder & CEO Chromatik

David Butler CEO ArtistWorks Inc

Born in Memphis, Tennessee and possessed at an early age with an interest in music and a talent for computers, David graduated from the University of Maryland in 1980 with a degree in Computer Science. After a diverse career in computers and technology that included satellite ground tracking stations and ocean floor mapping, in 1988 David joined Quantum Computer Services, later to be known as AOL. Leading a small team of programmers, David and his team wrote the original AOL1.0 software. An eleven-year AOL career culminated in his becoming the VP of Technology and Strategy for the Technology Division. In 1999, David left AOL to pursue other interests, including philanthropy and serious jazz guitar studies. While studying jazz guitar, David wondered if there wasn't a way to offer a complete guitar instructional method to the world via the Internet. This led to the creation of the ArtistWorks teaching platform which unified David's technology and strategic ideas into an Internet-based teaching platform and online business. Infused with David's ideas and technology, ArtistWorks instructional websites are now the destination of choice for many hundreds of music students from over 50 countries. David has now standardized the online teaching platform, and created ArtistWorks, Inc. where he is CEO, to take his business concept and learning approach to multiple artists and experts around the world. Current artists include Martin Taylor (fingerstyle, solo guitar), Tony Trischka (banjo), Howard Levy (harmonica), DJ Qbert (Hip Hop Turntablist), Andreas Oberg (jazz and gypsy guitar), Christie Peery-Skousen (classical piano), Bryan Sutton (flat pick guitar), Mike Marshall (mandolin), Darol Anger (fiddle), Missy Raines (double bass), Andy Hall (dobro), Thomas Lang (rock drums), Billy Cobham (jazz/fusion drums) and Luis Conte (Latin Percussion). In July of 2008, David filed for a US patent for core inventions at the heart of the ArtistWorks Video Management System.