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Radio Promotion for the New Millennium

#sxsw #RadioPromo

The way music is promoted to radio (both terrestrial and Satellite) has changed. No longer is it about the major labels. Hear from the folks who helped create this tide change.


MODERATOR Mike Jacobs Fearless Records

Started building horse and buggy's in his back yard in the 1890's,...worked up to Independent Radio Promotion,then CEO of Way Cool/MCA(Blink 182) Trauma(the original one) w/No Doubt and Bush,..came out of Retirement in 2011 to work at Fearless Records w/Son David,together we got our first Platinum single in 2012for Breathe Carolina....(he does all the work)....Now having more fun than ever.Oh,
made 6 month detour to Drama 2,which turned out to not be a label at all...

Garrett Capone VP/Prom Crush Management

David Hill Program Dir Hearst

Danny Buch RED

Danny Buch: Bio-Premed Doctor. ambitions gone astray as Danny entered crazy music business. Danny worked for Record One Stop Distributors – Win, Record Shack, Raymar – Played in a band with RED’s Alan Becker (whom he now works with)...many bands that never happened (ugh) including replacement keyboardist for Gary Tom’s Empire 1977 (“7-6-5-4-3-2-1 Blow Your Whistle”).

In 1978 Kobe Bryant was born, Keith Moon died, Vietnam invaded Cambodia...and Danny Buch took a job hanging posters for Warner Music’s WEA Distribution. Segued from WEA to Atlantic Local NY Promotion working ABBA, Tramps, Spinners, Roberta Flack, Stones, AC/DC, Foreigner; Spent 25 years at Atlantic Records co-running the Atlantic Promotion Department: CSN, Genesis, Phil Collins, INXS, ELP, Yes.... Hairband’s r Buch: Skid Row, Twisted Sister, Winger, Ratt, White Lion…STP, Hootie, Jewel, Matchbox, Sean Paul.

In 2005, Danny joined SONY RED Distribution. His goal was to bring full on Radio Promotion/Artist Exposure & Development to Independent Labels and artist sector; to compete full on with all the major acts out there.

Since joining RED, Danny has worked with Hall&Oates, Matisyahu, Brandi Carlile, HelloGoodbye, Elliott Yamin, Phoenix, Rodrigo Y Gabriela, Ingrid Michaelson, Childish Gambino, Radiohead, Lissie, NIN, Andrew Bird, Mumford & Sons, Ray LaMontagne, Lissie, Citizen Cope, Third Eye Blind, Alabama Shakes, AWOLNATION, Dirty Heads, Two Door Cinema Club, and many more.

Please catch Danny working with acts at 2,345,678+ RED Distributed SXSW shows.

Joel Denver Pres & Publisher All Access Music Group

Joel Denver is President/Publisher of, the radio and music industry's #1 destination for news, artist information, Mediabase chart information and now the All Access Download system delivering broadcast ready WAV files to a permission-based list of radio professionals.

Roxy Myzal Sr Prod ROCK Programming United Stations Radio Networks

Roxy Myzal

Started her career in Boston in 1975 as director of the Boston Record Pool, an organization of disco club D.J.s. She moved to New York in 1977 to be the Music Director of WXLO-FM (99X) a pioneering hybrid Top 40 that played everything from Chic to Van Halen and became “the most listened to FM Station in the Nation.” Then she became the local promotion manager for Atlantic Records in NYC, and was promoted to National Disco Promotion Director where she worked with the Atlantic dance artists during the Disco Music explosion in the late 70’s.

After the disco ball dimmed, she spent some time with an independent promotion company, and then headed to Chrysalis Records for a National Rock Promotion position. From there she went to work at Rolling Stone and helped develop a radio network and worked with over 325 Album Oriented Rock stations that carried syndicated shows under the Rolling Stone banner.

From there she leaped to DIR Broadcasting ‘til 1985, when she was offered the Music Director position at a state of the art 24-hour LIVE music video television channel in Boston, V66. When the channel was sold to the Home Shopping Network in 1987, she moved to Los Angeles where she helped launch radio programming for the newly formed MCA Radio Network under the auspices of MCA Records and Universal Pictures.

From there, she accepted an executive producer position for a film production company, representing music video directors. In 1994, Sony and Warner formed SW Networks, and lured Myzal back to New York City to work on a new radio network and develop a show called Pure Concrete (then a heavy metal radio show done in conjunction with a hard rock promotion company, Concrete Marketing.) That show morphed into hardDrive. In 1997, the show was sold to MediaAmerica and then moved to United Stations in 2001. Roxy has been producing & writing hardDrive since its inception and in 2007, launched the nightly 7PM-Midnight daypart version, hardDrive XL.

Currently hardDrive is heard in over 100 markets and the XL is on in 35 markets via United Stations Radio Networks. During her exciting career, she has conducted thousands of artist interviews and helped launch countless artist careers. She continues to be based out of New York City, but can be seen in the audience and backstage at the biggest concerts in any city, at any time.

Bill McGathy Owner In De Goot Entertainment

Longtime record industry veteran Bill McGathy, who became the most important Active Rock indie radio promoter with his company McGathy Promotions, has successfully reinvented himself as a manager. McGathy’s In De Goot Entertainment, which he launched back in 1993, has turned into one of the premiere hard-rock management firms in the country and boasts an artist roster that defines rock music today. In De Goot represents a wide range of artists including several multi-platinum rock acts as well as a Grammy award winning artist and some more underground, fan favorites. His client roster now includes a solid mix of veteran acts such as Halestorm, Shinedown, Theory of a Deadman, Chevelle, Neon Trees, 10 Years, Adelita’s Way and Black Stone Cherry. Promising major label newcomers like New Medicine, along with underground buzz band American Fangs are sure to become household names under his guidance. Bill also created a production division consisting of in-demand rock producers Machine (Lamb of God, White Zombie) and Mike Watts (Saliva, Astallaslions), and up and coming songwriters Walt Lafty (Silvertide, Hawk Nelson) and Brian Vodihn (10 Years, Street Drum Corps). His most recent accomplishment brought In De Goot into the touring business, and created one of the summer’s most anticipated tours, the Carnival of Madness.