The Brand Called YOU: A New Take on an Old Theme
Your biggest selling point is you! To find success with your fans and target audience, you have to focus on a cohesive story and be able to employ the resources at your disposal to build your online brand – the brand of you as an artist or a band. Musicians, managers and indie record labels share their secrets and exclusive with real stories and case studies.
Liz Leahy is the founder of Section 101, a company that provides simple and effective tools for music and entertainment brands to manage and maximize their online presence. Section 101 offers an easy to set up website, complete with social media integration, design flexibility, ease of use in uploading music, videos and photos, and superior customer support. The company has a Premier Full-Service solution as well as a Do-It-Yourself tool that provides all the functionality required for clients to create their own unique websites on a budget.
Liz’s familiarity and success within the entertainment space has solidified her as a thought leader in digital marketing, branding and fan management. Leading music artists and brands such as Aimee Mann, Duran Duran, Kina Grannis, BUSH, Jonatha Brooke, Rachael Yamagata, ReadyMade Records, Radio Woodstock, Robot of the Century Music, Pentatonix and many others rely on Section 101 technology to power their digital presence.
Jonathan Kalter has spent the last decade working in music management for Front Line / The MGMT Company, managing both developing and global, major label artists across all genres. His current roster includes singer-songwriter and YouTube phenom, Kina Grannis, and vocal sensations and winners of NBC's The Sing Off, Pentatonix. The two artists account for a combined 1 million YouTube subscribers and close to 200 million views atop sold out shows and national (and international) television appearances, both without traditional distribution or major-label support.
Shaw started her music career as a DJ for mainstream rock format station 94 Rock in Albuquerque. Allison also was a writer for VH1/MTV online from 1998-2002. In 2004 Shaw started nationally distributed Hyperactive Music Magazine and the Hyperfestival and Conference in New Mexico. Shaw has interviewed over 1000 performers from Elton John to Tina Turner to Lenny Kravitz and Green Day. In 2007 Allison was the Executive Director for the Santa Fe Muzik Fest which had bands like Public Enemy, Wu Tang Clan, The Fray, and many more,. Allison helped create awareness and built relations for the music.us/.music brand, going around the world educating people on the .music extension that will be available in 2013. Shaw was the Director Of Operations for Listen Records/Sony, and is one the Event Producers and talent bookers for Rachael Ray’s Feedback parties at SXSW.
Allison holds a seat on the New Mexico Music Commission and also owns Manic Monkee Mgmt and Brand Development , which manages bands and does marketing campaigns and consulting for Tech music and Music companies. Shaw currently heads up all Brand Development for Newest Rock And Roll Hall Of Fame Inductee Public Enemy and Digital Distribution company Spit Digital owned by Chuck D, consulting for Online Ticketing company Ticketfly, Jakprints, Live Streaming production platform Maximus Overdrive. Allison is also on the Board of Directors for non profit music charity Sweet Relief.