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Kickstarter 101

#sxsw #kickstarter101

Kickstarter seems like the EASY button for funding your project. It isn't. Only 50% of Kickstarter projects are funded and there is no margin for error - or a learning curve - the remains of your failed projects will appear on the page like tombstones next time you launch a new, better campaign and erode your credibility before you start. Hear from three very different over-funded Kickstarter successes, and what they learned in the process. They will show you how they did it and how you can prepare to run a successful campaign.


MODERATOR Martin Atkins owner Tour:Smart

Jon Ostrow Campaigns Dir Cyber PR

Jenny Owen Youngs Artist

Jenny Owen Youngs grew up in the forests of northern New Jersey and currently lives in Brooklyn, NY. After self-releasing her first album Batten the Hatches in 2005, Youngs went on to release two albums and three EPs through the Canadian indie label Nettwerk Records. Her most recent album, AN UNWAVERING BAND OF LIGHT, was self-released in 2012. She is currently engaged in an eight week museum-based serial song project entitled EXHIBIT, the fruits of which can be explored at

She has toured extensively through the US, UK, and mainland Europe, both as headliner and support to artists such as Regina Spektor, Motion City Soundtrack, Aimee Mann, Kevin Devine, and Amanda Palmer. Her songs have been heard on Weeds, Nurse Jackie, Privileged, Life Unexpected, Switched at Birth, and in Victoria's Secret stores the world over. Her spirit animals are Johnny Cash, Kate Bush, Tom Waits and Jack White.