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Mentor Session: Dana Such

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional.

Discuss the consumer marketing strategies and challenges of building audiences across multiple platforms. Learn your consumers' behavioral trends, seek out cross-promotional opportunities and make the best decisions to keep your company profitable.

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Dana Such Audience Development Manager Texas Monthly

Dana Such is Audience Development Manager for Texas Monthly, an 11-time-national-magazine-award-winner. Dana analyzes consumer behavior and employs strategies to acquire, retain and monetize the brand’s print and digital audiences across multiple platforms, including the print magazine, digital magazine, apps, e-newsletters, festivals, club membership, social and more.