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Mentor Session: Behnam Karbassi

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up -


Behnam Karbassi President/CEO No Mimes Media

A PGA producer and award-winning director, Behnam has been a part of some of the most renowned interactive experiences ever. Formerly the VP of Production at Emmy-winning Fourth Wall Studios, Behnam consults and runs No Mimes Media, a leader in the multi-platform storytelling space.

With over 17 years of marketing, event and entertainment experience, Behnam has produced innovative projects for top companies like Toyota, Warner Brothers and Sony. His interest in all things interactive began back in 1997, when he worked with up-and-coming record companies and music artists to produce one of the world's first weekly live webcasting shows.

He then led teams at top ad agencies like Saatchi & Saatchi, to develop interactive and brand departments, as well as spearheading several emerging technology industry firsts for multi-million dollar brands. His love of filmmaking drove him to establish an independent production company, which in addition to award-winning short films and music videos, content for major clients even earning a coveted No. 1 video ranking on YouTube.

Behnam was a part of the team at 42 Entertainment that created and produced the heralded alternate reality experiences Why So Serious for The Dark Knight and Project Abraham for Playstation 3's Resistance: Fall of Man game franchise.

As Vice President of Production at Emmy®-award winning Fourth Wall Studios, he developed ground-breaking projects on new storytelling platforms, overseeing producers and physical production, assisting business development, marketing/PR & operations. He produced dozens of pieces of content, iPhone/Android apps, websites and digital media.

This led to establishing his firm, No Mimes Media, which quickly became one of the leading transmedia companies in the world. In addition to award-winning projects for brands and entertainment, No Mimes Media also develops innovative original multi-platform properties.

Behnam has spoken at conferences around the world on producing ARGs, transmedia and other entertainment platforms.

Behnam is also an award-winning director of films, music videos, live events, commercials and transmedia pieces.