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Mentor Session: Amy McGee

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up -


Amy McGee Sr Dir Mktg & Pub ZEFR

Amy is the Senior Director of Marketing, Publicity & Events at ZEFR, a technology solution for online content owners and brands on YouTube located in Venice, CA. Previously, Amy worked at the Sundance Institute managing its artist alumni program, and managing public relations for the Institute and Sundance Film Festival. Prior, Amy worked in public relations in Chicago for the Adler Planetarium, and at the PR agencies Weber Shandwick, Edelman and Golin Harris on clients like M&M’S, Got Milk?, Norwegian Cruise Lines, and the Hard Rock Hotel Chicago. She also has freelanced as the Director of Programming for the American Pavilion at the Cannes Film Festival since 2010. She produced the 2011 short film Saving Alice Bell directed by Nathan Parker (screenwriter, Moon). Amy graduated with a Bachelor of Journalism from the University of Missouri. You can follow her on Twitter at @scoopsmcgee.