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Mentor Session: Helen Klein Ross

A new addition to SXSW Interactive in 2012, Mentor Sessions enable less-established new media professionals to gain seven minutes of direct one-on-one career-related council from a more established / more experienced new media professional. Please visit this URL to sign up -


Helen Klein Ross Founder Brand Fiction Factory

Helen spent 20+ years as a writer/creative director at top ad agencies like FCB, TBWAChiatDay and Ogilvy. She’s been playing in the social media sandbox since 2007 when she created AdBroad, an award-winning blog with over 11,000 followers from the advertising and digital marketing communities. In 2008, she brought several characters from AMC's drama "Mad Men" onto twitter. Her work as @BettyDraper has attracted 35,000 followers, a Shorty (Twitter) award and press coverage in Time and the Wall Street Journal.

She founded Brand Fiction Factory to help brands extend their stories into digital space via cross-platform narrative and staged the first “twepisode”--a unique approach to fan content, available on youtube.

Helen is an avid speaker on social media creative around the country. Her fiction and essays have been published by the New York Times, and numerous obscure literary journals. Her first book is being published this month by Simon & Schuster. "Making It, A Novel of Madison Avenue" takes literary fiction readers out of the box by offering opportunities to further explore characters in a digitally enhanced epilogue.