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Hype vs. Reality: Takeaways from SXSWi 2013

#sxsw #realstory

Digitas, a digitally led, integrated brand agency, is collaborating with SXSWi to present the real story of SXSWi 2013.

By analyzing a variety of data collected before, during and at the end of this year's Festival, Digitas’ Beth McCabe, social marketing/tech guru, and Itai Asseo, creative technologist behind Digitas Labs — a tech-inspired incubator within the agency — will reveal the hot topics going into SXSWi 2013 and compare them with what actually resonated with this year’s attendees. Did the hype match the reality? What created the most buzz, and why? What were the biggest surprises?

Beth and Itai will use interactive visual aids to bring the story of SXSWi 2013 to life and reveal what it means for you and your business. Discover the headlines you need to know to distinguish the hype from the reality.



Beth McCabe VP/Dir, Social Mktg & Tech Digitas

As vice president of social marketing and technology, Beth McCabe is responsible for leading social execution across Digitas. She has been with Digitas for five years, during which time she has lead technology for the Global Samsung business, as well as supporting clients like American Express, IBM and Diageo. Currently, she is focused on building out Digitas' social execution center of excellence.

Beth is a recognized thought leader in social technology, having co-written the first whitepaper on social commerce, as well as a regular on the speaking circuit and a contributor to publications such as DigiDay Daily and MediaPost. She leads Digitas New York's Women's Network, and is a member of Digitas’ CSR Leadership Team. Recently, she was honored by the Girl Scouts of Greater New York as one of 2011's Women of Distinction.

Beth holds a B.S. in Computer Science from Purdue University, where she was a leader in the Women in Science program. She is a member of Advertising Women of New York and Women in Technology International.

Itai Asseo VP, Creative Architect/Digitas Labs Dir Digitas

As a creative technologist, I'm always searching for new ways to bring creativity into the digital world. I started out as a Flash animator in 1998 and went back and forth between creative direction and technology for many years. I've learned to accept my perpetual state of limbo and embrace it.

I currently lead Digitas Labs - an incubator of emerging technology for Digitas, one of the largest digital advertising agencies in the world.