Thanks to our sponsors

High School Athletics & Exploitation of Athletes

#sxsw #HSSports

From more games being televised on sports cable networks to in-depth analysis by Internet recruiting services and on social media platforms, high school athletes have never been more visible or scrutinized. This exposure comes with a price: the amateur side of high school athletics seems to be fading into the background as media companies capitalize on the public’s interest in these athletes. Andy Beal, founder and President of high school sports leader, discusses with special guests Peter Ruppe, CEO of WinForever and former VP and GM at Nike, and Trevor Moawad, VP of Mindset Programs for Athletes' Performance.


Andy Beal Pres

Andy Beal is the founder and President of, the leading online high school sports destination offering high school sports fans the most comprehensive coverage with the latest news, analysis, rankings, and streaming content.

A passionate high school sports fan who is also the son of a high school coach, parent of high school athletes, and former coach himself, Beal founded in 2002 as a national destination aimed at serving over 20,000 high schools and eight million athletes and their families. He has since developed MaxPreps into one of the world’s largest sports databases tracking game-by-game results for hundreds of thousands of teams and millions of athletes. MaxPreps is at the forefront of innovation in high school sports coverage, and its Qwixcore app, a web app dedicated to providing fans with live scoring updates from high school athletic events, underscores MaxPreps’ embrace of mobile technology to help supply fans with real-time scoring information.

The MaxPreps model allows high school coaches to take a central role in managing content on the site. With over 50,000 participating coaches, MaxPreps continues to pursue its development of the first-ever universal and complete information system for high school sports throughout the United States. was acquired by CBS in 2007 and is part of CBS Interactive.

Prior to founding MaxPreps, Beal founded Waveshift, an applications services provider to the traditional media industry which was sold to McClatchy Newspapers in 2002. Beal graduated from California State University, Northridge with a degree in Political Science.