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Agency Swap: A US/UK Creative Exchange

#sxsw #agencyswap


How global is creativity? We decided to swap one of Mason Zimbler’s US art directors with their UK office counterpart to find out and to answer a few other questions we had, like: Do their ideas translate? Do we approach client challenges in the same way? And does switching up our work environment inspire fresh, creative thinking?
Armed with video cameras to document their journey and blogs to share their experiences, our two test subjects, err art directors, spent two weeks getting to know their new cities and agencies. The shops, located in Austin and Bristol, both specialize in what we call disruptive technology marketing, which spans from digital innovation to strategy to creative, as well as data analysis, marketing automation and social marketing.
Hear from the two lucky art directors themselves, their creative directors and each agency’s managing directors about the first Mason Zimbler creativity abroad program. It may just inspire you to ship off your creatives.


James Trezona Managing Dir Mason Zimbler

I run Harte-Hanks' Ad Agencies in Europe; helping innovative technology titans and challengers connect with business and consumer audiences.

We believe in pushing boundaries, pushing technology marketing forward and having fun.

Kevin Kerner Managing Dir Mason Zimbler

Hi. I'm the Managing Director of Mason Zimbler, US. We're a digital agency that specializes in B2B and the Tech Industry. We're proudly located in SXSW host city, Austin, TX. I run the agency and manage a great group of creatives, account personnel, digital strategy folks and marketing technology geeks. Cheers!