How global is creativity? We decided to swap one of Mason Zimbler’s US art directors with their UK office counterpart to find out and to answer a few other questions we had, like: Do their ideas translate? Do we approach client challenges in the same way? And does switching up our work environment inspire fresh, creative thinking?
Armed with video cameras to document their journey and blogs to share their experiences, our two test subjects, err art directors, spent two weeks getting to know their new cities and agencies. The shops, located in Austin and Bristol, both specialize in what we call disruptive technology marketing, which spans from digital innovation to strategy to creative, as well as data analysis, marketing automation and social marketing.
Hear from the two lucky art directors themselves, their creative directors and each agency’s managing directors about the first Mason Zimbler creativity abroad program. It may just inspire you to ship off your creatives.