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Do Good Work & Everything Else Happens

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Hello Design has been in the digital trenches for over a decade, and from there we've grown to admire great design and how it impacts the world we live in. We'll take designers' questions and challenges, and pair them with principles and philosophies from work at brands like Herman Miller, simplehuman and more, to pull back the curtain on how we can collectively push for better design. We'll assess where good design comes from, and the level of risk in not innovating versus taking chances. Sometimes it's a battle against a committee and sometimes it's a battle against ourselves. Get an inside look at what makes design powerful, and help us establish the mindset that “good enough is never enough." Together we'll learn from our quest to be braver businesses that can change the course of our industry, and you'll go home with the right tools to be a better designer.



David Lai CEO/Creative Dir Hello Design

David co-founded Hello with the simple goal to create quality work for diverse clients. With over 15 years of experience, David provides strategic and creative leadership for the agency. Clients include Herman Miller, Tillamook, Nike, USA Network, MoMA, Toyota, Sony and TaylorMade Golf. Prior to Hello, David worked at award-winning interactive agencies, Studio Archetype and cow. A graduate from Cornell University and Andover, David has won numerous awards and recognition for his work including a Cannes Cyber Lion, Webby, One Show Pencil, and Flash Film Festival Arrows. His designs have also been featured in Communication Arts, I.D., HOW, Print and Graphis, as well as numerous other publications and books. He has taught at the Art Center College of Design and was on the Advisory Board of the AIGA Los Angeles.