A Better Measure: Health Engagement & higi Score
A significant part of the population wants to live and feel better. Unfortunately, most of them don't know what better means and, more importantly, don't want to put too much effort into being better.
higi creates consumer health awareness through easy, interactive and rewarding activities that are accessible via retail kiosk, web and mobile. The higi Score is the key component in driving consumer engagement.
This Future 15 session will focus on how higi is reimagining the way that consumers measure living and feeling better. The higi Score is powered by the user’s body, community and lifestyle – creating a common measurement to evaluate and track their quality of life and long-term health.
The session will cover reaching the unmotivated consumer, creating engagement through the higi Score, and encouraging healthy behaviors and outcomes through gamification principles.
Dr. Khan Siddiqui is the CEO/CTO of higi llc. Dr. Siddiqui is responsible for strategic direction of the company and leads the team in development of higi’s products and technologies. higi, a consumer-centric health engagement company, uses a combination of interactive and social tools to help consumers easily measure and track their body, lifestyle and community.
Prior to higi, he was a Physician Executive and Principal Program Manager at Microsoft responsible for platform engineering for the health solutions group. One of his key achievements was stimulating computer vision research that led to the development of classification forest algorithm, which is the foundation technology in Xbox Kinect.
Dr. Siddiqui is also a visiting Associate Professor of Radiology at John Hopkins University School of Medicine. He completed his internship at New York University followed by diagnostic radiology residency and body imaging fellowship at Geisinger Medical Center in Danville, PA as well as imaging informatics fellowship at University of Maryland.