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Sign of the Times: The Evolution of Ambient

#sxsw #signoftime


While some might consider billboards, bus kiosks and other “signage” to be outmoded or quaint media channels, the fact is outdoor advertising is being driven as hard as any other medium. And it’s never been more relevant. Or badass.
New changes in “OOH” regarding technology, proportions and interactivity pop up daily. Artificial intelligence, motion sensors, augmented reality and mobile are all a part of the mix.
Signs are cool. They represent social currency.
The creator of the iconic "Curiously Strong Mints" Altoids campaign will discuss the potency of outdoor media in the development and success of his famous campaign as well as where out-of-home is today. And where it’s going tomorrow.
Incorporated into this presentation is a provocative look at signage over history, it’s role in changing human behavior, as propaganda, as cultural touchstone... and why we can't stop looking at signs, or making them.


Steffan Postaer Exec Creative Dir Gyro

Steffan joined gyro in February 2012 as executive creative director of the San Francisco office. Before gyro, he was Chairman and Chief Creative Officer of Euro RSCG Chicago. He is best known for his iconic work on Altoids, The Curiously Strong Mints. He is also co-wrote “Not Your Father’s Oldsmobile” and Heinz Ketchup’s “Worth the Wait.” Postaer has won virtually every major industry award ranging from Cannes Lions to One Show pencils, Addys, Obbies and the NY Festivals. He was also chosen as one of “40 under 40” by Crain’s Magazine.

Postaer has written three books including “The Happy Soul Industry.” He is an avid blogger at Gods of Advertising and an accomplished speaker having appeared at Cannes, AAAA, the University of Chicago, Northwestern School of Journalism, Kraft Marketing Conference and other high-profile engagements.