Going Social: You Got the Tux, but Can You Dance?
It takes more than a fancy tuxedo and a social media presence to create a social organization. In addition to building social profiles, businesses must invite the entire company to the online dance and coax people to do a little jig. In this presentation, Mark Grindeland, the CMO of TeleTech and the co-founder of the first multi-profile social networking site for women, shows you how to move beyond the basic two-step of corporate Facebook and Twitter pages and get everyone out on the social dance floor. You’ll learn how to foster company community, indentify internal influencers, and turn executives (yes, even Mr. Fumblefoot) into social booty shakers. Plus, you’ll understand how to cultivate engagement, collaboration, and test groups that reduce risk and deliver strategic insights. Not only will Mark address the challenges of building a social company that is both governed and measured for success, he’ll help you play by the rules of corporate engagement and be the hit of the party.
For almost 25 years, Mark has been the “go to” marketing and now social media advisor for many of world's leading consumer brands. As a new media, mobile an internet marketing professional, Mark has spent many years pioneering social networking companies. Prior to joining TeleTech, Mark served as chairman and co-founder of ShesConnected Multimedia Corporation, the first multi-profile social networking site for women. He also co-founded and served as executive vice president of marketing for m-Qube Incorporated, a premier provider of mobile messaging and data solutions, based in Boston, Massachusetts. Additionally, Mark has experience in advertising, mobile and social media at many levels in organizations. Not only has he been a frequent guest blogger and speaker for 1to1 Media, he has been selected to lead webinars on subjects like valuing the social customer.