YouTube is increasingly a destination for entertainment but when it came to content for Latinos, one company wanted to create a more focused hub. MiTú is one of a few YouTube networks focusing on Latino lifestyle content.
Founded by award winning TV producer Beatriz Acevedo in April of 2012, MiTú is a YouTube network changing the way content producers reach out to Latinos online. MiTú’s six verticals — beauty, food, health, family, home and pop cultura — contain content from amateur vloggers, Latino celebrities, and professionally produced shorts. With more than 800 million views and a subscriber base pushing 3.5 million, MiTú is defining the ways in which Latinos consume online entertainment: English or Spanish? Celebrity or average Joe? Tutorials or series? Professional or amateur production? The way Latinos will consume content online in the future is being shaped daily on MiTú, join us to learn more about building a YouTube network designed for the burgeoning U.S. Latino audience.