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Eat. Blog. Publish: Internet to Paper Hit

#sxsw #eatwrite

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eatPGH is a blog about Pittsburgh food started by four ladies in 2009. Delicious food and fresh, fun perspective was the name of the game for three years. The gals blogged with the burgeoning Pittsburgh food community and food eaters in mind. And then, BOOM. A book deal. The first book dedicated to 'Burgh food (in the history of... well... ever.) It's the delicious dream to reality of blog turned book.
Eat. Blog. Publish. will focus on how to build your audience from the ground up through social media and become a trusted source of information for a community. And, while harnessing the power of the internet is key, the most important part of the process is engaging in the good old fashioned way of talking to people and networking the crap out of your town/city/hamlet.

Listen:

Presenters

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Julia Gongaware Author/Food Blogger eatPGH.com

Julia Gongaware is a Pittsburgh-based food writer and social media marketer. She holds a masters degree in journalism and mass communication from Point Park University and a bachelors in communication from Saint Vincent College. She can be found searching for her next great food adventure, which in her case usually involves a cheeseburger, at eatPGH.com.

Along with the three other eatPGH ladies, Julia published her first book, the Food Lovers’ Guide to Pittsburgh: The Best Restaurants, Markets & Local Culinary Offerings (Globe Pequot) this past September.

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Laura Zorch Author/Blogger eatPGH

Laura is a Pittsburgh-based food writer who has never met a sugary treat she didn't like. She holds a masters degree in arts management from Carnegie Mellon University and degrees in public relations and fine arts from Westminster College. She works at the Office of Public Art, a partnership between the City of Pittsburgh and the Greater Pittsburgh Arts Council. Laura blogs at eatpgh.com.

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Mandy McFadden Digital Engagement Mgr PPG Industries

By day, I'm a Digital Engagement Manager for PPG Industries, one of the world's leading coatings companies. Community Management, Social Media Management and Email Marketing are my forte. By night and weekend, I'm one of the 4 partners of eatPGH, a Pittsburgh food online resource and one of the 4 authors of A Food Lovers' Guide to Pittsburgh.

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Sarah Sudar Communications Specialist University of Pittsburgh

Sarah Sudar is a Pittsburgh-based writer, blogger and author who is obsessed with French fries and cupcakes. She holds a masters degree in journalism and mass communication from Point Park University and a bachelors in business administration from the University of Pittsburgh. Sarah is employed full time at the University of Pittsburgh as a communications specialist within the Department of General Internal Medicine. Along with the three other eatPGH ladies, Sarah published her first book, the Food Lovers’ Guide to Pittsburgh: The Best Restaurants, Markets & Local Culinary Offerings (Globe Pequot) this past September.