Americans have never been more interested in where their food is coming from, but how is this impacting the economy, our environment and public health?
Industrial Agriculture has driven much of the U.S. economy for the past sixty years, but a growing movement of individuals, families, farmers and organizations are demanding accountability from Big Food, as human and ecological health are depleted by the systems currently in place.
Web-based technology and communications are now the battlegrounds for mindshare, market share and public participation in what has become a mass movement. What tools and tactics are local farmers and food producers using to spread their messages into an already-saturated marketplace dominated by an agriculture reliant on big-budget corporate communications campaigns? We will showcase national and local-level examples of sustainable farmers and food-makers competing and winning business by emphasizing traceability and using an authentic voice.