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The Smile Epidemic

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The Smile Epidemic session will teach us how to shift our limited attention, using an innovative, science-based social sharing tool that increases levels of happiness in individuals and organizations. Pro-athlete and Founder, Jim Moss, with Dr. Greg Evans, a Positive Psychology expert, will offer an exciting first glimpse into new scientific research that explains why we benefit from sharing our gratitude through digital media.

The concept is simple: 1. Find something in your day that made you smile. 2. Use the app to take a photo 3. Write down what makes you smile on the digital sticky note 4. Post to the site and share on social media. Although the activity is simple, the impact has a far deeper impact; executives claim improved morale, more productivity; students admit they feel more socially supported, and individuals report that they are simply, happier.

Garnering over 120,000 posts in one month, the epidemic spreads and helps us to better understand the ROI of Happiness.



Greg Evans earned a PhD researching the area of Positive Psychology from the University of Queensland, and is a current board member of The Canadian Positive Psychology Association. Positive Psychology is a relatively new field in psychology that focuses primarily on identifying and building what is right with people and societies, rather than simply diagnosing and treating what is wrong. Greg serves as the Chief Education Officer for the Smile Epidemic—an online photo gratitude journal. Greg is also currently the Director of The Happiness Enhancement Group (HEG) which attempts to promote and increase happiness and human flourishing in individuals, couples, families, organizations, schools, and communities through the applied use of Positive Psychology. Greg is also the creator of The Applied Positive Psychology Program—a professional evidence-based certification course on the science, philosophy, and experience of happiness and Must Know Strategies from Positive Psychology for Executives and Managers: How understanding neuro and evolutionary psychology can lead to bottom-line productivity and the best employers list.

Jim Moss Chief Happiness Officer The Smile Epidemic

Jim Moss is the Founder and Chief Happiness Officer of The Smile Epidemic, a scientifically supported social sharing project that is geared to developing a happier and healthier mental state. A former professional athlete and Canadian Hall of Fame inductee, Jim Moss is also patient zero of The Smile Epidemic.
What was originally a way for Jim to overcome a debilitating illness, The Smile Epidemic blog grew with viral momentum and in two months it reached 140 Countries and continues to grow at a rate of 200% per week.
In his role as CHO, Jim is responsible for the stewardship of the organization’s mission to promote an increase in happiness institutionally, organizationally and in individuals. Jim oversees corporate relations and partners with PhDs to conduct the extensive research connected to the project. The overarching goal of the research will be to change the way corporations’ value workplace well-being.