If a picture is worth a thousand words, what is a video worth? With the rise of video-enabled smart phones and social media distribution channels available for sharing with a single click, when do we reach the tipping point for video to become as prevalent as photo sharing? Are we there now? If not, what will it take to get there? The acquisition of Instagram asserts it as the juggernaut of the photo space, but as video is reaching its day in the sun, the real question is:
“Who will win the social video race?”
We’ve assembled an all-star team of brand-builders, CEOs, and marketers to put together some real answers and honest talk about where the field is headed.