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New Grass Roots: Digital Age Movie Marketing

#sxsw #GrassRoots

Gone is the golden age of movie trailers and posters. Social media are the new tools for film promotion. Vanity Fair’s Senior West Coast Editor Krista Smith talks with those who have championed Twitter, Tumblr and beyond in marketing projects to today’s plugged-in audiences. This panel also explores cutting-edge digital platforms for celebrity sharing, director commentary and audience collaboration.


MODERATOR Krista Smith Sr W Coast Editor Conde Nast/Vanity Fair

Natalie Bruss Dir Digital Strategy ID

Matt Jacobson Head of Mkt Dev Facebook

Matt Jacobson serves as the Head of Market Development at Facebook where he has focused on strategic partnerships that connect people to some of the world’s most recognized brands since joining the company in 2005. In this role, Matt helps spearhead creative marketing programs, including successful projects that leverage the Facebook platform to help companies crowd-source products, pricing and philanthropy.

Olivia Wilde The Incredible Burt Wonderstone

Jason Janego Co-President RADiUS-TWC

Jason Janego is Co-President, along with Tom Quinn, of RADiUS-TWC, the boutique label from The Weinstein Company that is the first studio division dedicated to multi-platform distribution. The label’s inaugural slate includes the record-setting BACHELORETTE, ONLY GOD FORGIVES directed by Nicolas Winding Refn and starring Ryan Gosling, ERASED starring Aaron Eckhart, Errol Morris’ THE UNKNOWN KNOWN, and Morgan Neville's TWENTY FEET FROM STARDOM.