The Life of a Trailer
Movie trailers remain one of the most potent ways to create interest and market a new film, yet with the evolving needs of today's filmmaker, there are a myriad of iterations a film trailer can go through to target different audiences by the time a film is completed.
From attracting initial investors for funding, to marketing for film festivals, to creating buzz and building community to showcasing a compelling final product, the uses for a film trailer are endless.
Bring in a sample trailer and join leading experts as they explain the different stages of a film trailer's life, how to stand out and how to capture your intended audience at each stage.
With over seventeen years of commercial advertising experience, Evelyn Brady-Watters is one the most sought after freelance commercial producers in the United States and one of Hollywood’s brightest entrepreneurial rising stars. Evelyn’s spotless record for producing commercials on-time and under budget has provided the opportunity to successfully work with a wide range of New York City’s top advertising agencies and internationally recognized companies on productions across the globe.
Agencies Evelyn has produced for include Saatchi & Saatchi, Lowe, TBWA, JWT, Ogilvy, The Martin Agency, Goodby Silverstein, Euro RSCG, BBDO, McCann Erickson, Mirrorball, McKinney Silver and DDB, the Darling Agency and McLean Underwood. She has produced commercials and campaigns for clients including The Jefferies Group, Insight, Hamilton Beach, Zee TV, Freshpet, Mountain Dew, Mercedes, SAAB, Volvo, Chrysler, Stolichnaya Vodka, Mazda, Nissan, PlayStation, Shell Oil, and IBM. Evelyn has produced in countries all over the world from the United Kingdom, Argentina, Japan, India, Philippines, Hong Kong, Portugal, France and Canada. Her style can be described as ‘hands on’ and ‘extremely resourceful.'
Evelyn’s fierce reputation as a high-performance producer has fueled her entrepreneurial passion and resulted in Hollywood’s next big entertainment property, The Golden Trailer Awards. Founded in 1999, alongside her sister, Monica Brady, Evelyn created The Golden Trailer Awards (GTA) as the first awards show for movie trailers. The GTA’s were designed to recognize the unsung heroes of movie marketing who create the vital advertising that sustains Hollywood. Evelyn and her work on the GTA’s has been featured in NPR, ABC Nightly News, Fox, CNN and People Magazine. The Wall Street Journal referred to the Golden Trailer Awards as, “The Academy Awards for the short attention span.” The success of the Golden Trailers led to the creation of the more globally focused World Trailer Awards which is set to launch Tuesday, May 14th, 2013 in Cannes, France.
Mark Woollen has created movie trailers for some of the most celebrated films of the last 20 years including: Schindler’s List, The Big Lebowski, Being John Malkovich, Traffic, The Royal Tenenbaums, Lost In Translation, Eternal Sunshine, Crash, Slumdog Millionaire, Black Swan, The Social Network, The Girl with the Dragon Tattoo, and The Tree of Life. Recent campaigns include Lincoln, Beasts of the Southern Wild, and SXSW 2013’s “Spring Breakers.” In 2010 he created i-Trailers, a company dedicated to creating interactive ways to experience movie trailers.
A member of the AMPAS he is the recipient of multiple “Best in Show” Key Art Awards and Golden Trailer Awards, and has been profiled in The New York Times, Vanity Fair, Bloomberg, NPR and NBC.
Stephen Garrett is the owner of Jump Cut, an advertising company based in New York which specializes in trailers for foreign, independent and documentary films. From 2002 to 2012 he jointly ran the trailer house Kinetic, which produced close to 300 trailers for films that have won Oscars, Golden Globes and some of the top prizes at major film festivals throughout the world. His work includes trailers for Chasing Ice, The Raid: Redemption, The Central Park Five, NO, A Prophet, Antichrist, The Human Centipede, Gomorrah, Carlos, Let the Right One In, Wendy and Lucy, Encounters at the End of the World, Half Nelson and Taxi to the Darkside. Garrett has received 11 Golden Trailer Awards and 26 nominations.
Garrett is also the former film editor of Time Out New York, and has contributed interviews, film reviews and festival coverage to the magazine for fifteen years. He has also written for Esquire, GQ, The New York Observer and Filmmaker magazine.