In a world where everything is increasingly niche, and we find ourselves chronically online, it’s harder than ever for brands to stay hot. Join a panel of speakers across brand, entertainment and creativity to find out how to build and maintain brand heat. From Sam Spencer’s work starting a Brat summer to Georgia Wagstaff’s role in making adidas synonymous with Jude Bellingham during the World Cup. To cap it all off, these examples and more have all been recorded on °Small World’s Brand Heat Tracker™, giving attendees a never-before visualised glimpse at how brand heat starts and builds over space and time.