Today’s consumers are AI-assisted, fintech-enabled, and Amazon-empowered. Each of these has significant implications for marketing. Yet, science reveals these trends do not impact consumer buying behavior quite the way you might think.

Marketers who craft their messages leaning too far into these developments risk making 3 costly mistakes. Discover what they are, how to avoid them, and exactly what kind of messaging prompts buyer behavior today -- in this insightful, example-jammed presentation based on the latest behavioral economics research.