Gamers are maturing. Is the industry ready? Already 53 million strong, the community of U.S. gamers 50 and over presents a major growth opportunity. Yet research shows that older players feel overlooked by the gaming industry. Our panel featuring experts on consumer behavior, marketing and design will explore the future of gaming for this key cohort. Discover how to create age-inclusive games that captivate mature players and learn non-obvious insights for reaching this diverse audience. Whether you’re a developer, marketer or researcher, this session offers valuable strategic takeaways.