Part of a Multi-day Foresight Master Class Series and Exclusive Certification Opportunity from Amy Webb, her team at the Future Today Institute (FTI), and SXSW. Learn more here.

Dive into the transformative power of strategic foresight in shaping the future of design and innovation. This session offers practical guidance for architects, designers, product designers and innovators to integrate foresight tools into their work, aligning adaptive systems and consumer needs with actionable strategies. Through real-world examples and expert insights, FTI’s Design Futurist Mark Bryan will share best practices for embedding foresight into the design process—moving beyond theory to real implementation. Learn how to build competencies, foster strategic partnerships, and create forward-thinking spaces and products that thrive in an ever-changing world. This is your roadmap to making foresight work in practice. Attendees will be eligible for a Credential if they attend two of the three Core classes and one Elective class.