Daniel Andersson

Daniel, with over 20 years in advertising and design, hails from Sweden and has worked extensively with The Brand Union in Stockholm and New York, leading their Consumer Branding Practice. He's renowned for his work in consumer packaging, especially for alcoholic beverages, and has developed strong ties with The Absolut Company. Daniel was key in crafting Absolut Vodka's "Absolut Contrast" strategy and has collaborated on launches with Hussein Chalayan and Spike Lee. His portfolio includes projects for Kahlua, Malibu, and SAB Miller in South America. Daniel studied Economics and Marketing, then attended Berghs School of Communication and the Swedish Graphics Institute.