TJ Adeshola

An expert in digital fan engagement, TJ Adeshola has enjoyed success in creating avenues for sports leagues, franchises, and broadcast media to connect and engage with fans, brands, and advertisers through digital content. During his 10 years of experience at Twitter where Adeshola served as Head of U.S. Sports Partnerships & most recently Head of Global Content Partnerships, Adeshola earned a reputation as one of the most respected and sought after experts in sports digital media. He was instrumental in leading broad strategic partnerships with the NBA, NFL, NHL, MLB and MLS as well as NASCAR, esports, college, and high school sports; growing the popularity and viewership of sports across digital platforms; and changing the way fans engage with leagues, teams, athletes, & media companies.