Ekta Chopra

Chopra joined e.l.f in 2016 and brings 20+ years of Technology experience from private equity and retail companies. She is the Chief Digital Officer for e.l.f. Beauty and is responsible for digital transformation in her current role, including e.l.f. Beauty's digital efforts, eCommerce, engineering, data ecosystem, enterprise applications, security and Metaverse Web 3 tech. She joined e.l.f from the James Irvine Foundation, where she defined and led a highly successful technology strategy for an investment portfolio. Before that, she served as VP of Technology for Charming Charlie, a specialty retailer that grew from 17 to 120 stores nationally. She enjoys volunteering at non-profits by building their technical capacity and is a member of Silicon Valley CIO/CTO groups as a thought leader