GRAV is on a mission to help build a cannabis space that is just, equitable, and responsible. The company touches more people in cannabis on a daily basis than any dispensary, cultivator or brand and is using its reach to help build a positive future for the industry. GRAV lives its mission and continues to support the Marijuana Policy Project and Students for Sensible Drug Policy while being an inclusive employer and social-justice activist. GRAVs mantra of Find Your Higher Self reflects its mission and is aimed to inspire others to positively connect with a higher state of mind. This can mean anything from creative or playful consumption to an educational understanding of the flower and the history of cannabis.