FRIENDSHIP. is a digital label service that has introduced a Western-style, artist-driven activity format to Japan, presenting an alternative to traditional labels. To maintain quality, it releases only curated tracks selected by its curators, emphasizing successful branding for increased promotional value. By allowing artists to retain their rights while offering support in areas like promotion, FRIENDSHIP. has fostered a mutually empowering and equal relationship, having released works from 800 artists to date. "INSPIRED BY TOKYO" is as a showcase live event aimed at introducing the upcoming generation of artists from Japan and Asia under the theme "TOKYO."