The Loyalty Firm is an Artist Management and Events company founded in 2005 by Ryan Cano with the mission to help Artists every day in every way. The company is incredibly excited to celebrate this mission at SXSW 2024 with a showcase featuring a mixture of Artists on our Management roster as well as Artists we are just plan fans of. Join us for one spectacular night at The Loyalty Firm's Official SXSW 2024 Showcase at Zilker Brewing on Thursday, March 14th featuring these worldclass music performers: My Education (10pm), Swallow the Rat (9pm), Lauren Lakis (8pm) and Arches (7pm). Doors at 6pm