MERCANTILE is a Spatial Entertainment Production Company and a full-service creative agency producing AR, VR, 360° Video, branded documentaries and marketing videos for businesses and brands that want to change the world. "The Tent" is a 21 minute spatial narrative built with volumetric video and photogrammetry that is a glimpse of a more fluid and exciting future not only for film & tv but also advertising. We have produced AR/VR/360° Video, traditional branded documentaries and marketing videos for Disney, Cascadian Farms, Ketel One, Honda, Internet Archive, Institute of Contemporary Art L.A., The City of Los Angeles and OpenSpace and our VR work has screened at the Cannes Film Festival, Seattle International, Doc NYC and SXSW.