We believe in the power of mass communication and are inspired by new modes of storytelling. We seek not to emulate the monolithic forms of the past but look to new possibilities reflective of new digital forms. JAPC was founded by award winning artists Poulomi Basu and CJ Clarke and was forged out of the radical guerilla spirit of Just Another Photo Festival, a photography, film and new media festival that democratises visual media by bringing it back to the world itself and forging new audiences. We believe that Tarkovsky put it best when he said, “The beautiful is hidden from the eyes of those who are not searching for the truth.”