As TikTok continues its rise, brands also continue to explore more impactful ways of building and engaging communities there. Among those brands is an unlikely success story – Looney Tunes. Featuring a cast of characters three times older than its audience, it’s a legendary brand that deftly wields a modern understanding of culture, content and TikTok communities. Social media agency Movement Strategy will unpack how they brought the 80-year-old Looney Tunes brand to TikTok -- using carefully curated content and community insights to earn over 1 million organic followers in under 5 months.