How to Break Through As a New Brand in the Cluttered Beauty Industry

Mar 8, 2024

2:30pm – 3:30pm CT

Join DIBS Beauty Co-Founders, Jeff Lee and Courtney Shields, for a conversation on how brands can truly disrupt and break through in their industry via strong brand ethos and values, innovation and product development and real time consumer engagement. Courtney and Jeff will share their insider expertise and best practices for creating a strategic path that enables a brand to cut through the overly cluttered landscape to hyper-resonate with their target consumer.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.

photo of Jeffrey Lee
Jeffrey Lee

Dibs Beauty

photo of Amanda Ross
Amanda Ross

The Zoe Report / BDG Media

photo of Courtney Shields
Courtney Shields

Dibs Beauty

Primary Access
Music Badge
Platinum Badge
Interactive Badge
Film & TV Badge
People also favorited