Connect with senior executives and marketers to explore the dynamic intersection of sports and marketing, discovering how they reach target audiences and achieve sales objectives. Hear firsthand from the Aston Martin F1 Team about the success of Formula 1's platform for their partners engaged in sports, particularly in the United States, and delve into its impact on diverse business objectives. Engage with like-minded professionals in insightful discussions, compare experiences with U.S. leagues and teams and strategize for regional and global success.