Advance RSVP is available to Primary Entry badge types only. Walk-ups may be accepted on a first come, first served basis.

Mentor Sessions offer 15 minutes of one-on-one interaction with industry leaders and professionals from a variety of fields spanning interactive, film, and music.

Meeting with this mentor is highly recommended if you're interested in management, marketing/PR, and media/journalism.

Ken Weinstein is the co-founder and co-president of NY/LA based PR firm Big Hassle Media. After working at the indie and major labels throughout the 90s, and starting and helping name Astralwerks, Big Hassle opened its doors in 1999. Over the years, Weinstein has worked with: Robert Plant, Jack White, Phish, Steven Van Zandt, Hanson, Ray Davies, Ornette Coleman, Bonnaroo, and many more.

You can see Ken’s full bio on his speaker page.

Registrants who sign up online must check-in 30 minutes before their mentor time slot to guarantee their spot. Limited on-site sign up is also available for a small number of Mentor Sessions spots and will begin 30 minutes before the first time slot of each session.

Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.